The Rule of Observation vs. Insight in Marketing Rule Statement: In marketing, an observation identifies either a cause or an effect within consumer behavior or...
Asset and liability management Financial institutions employ asset and liability management (ALM) as a method to reduce financial risks brought on by an imbalance between...
What is Persistency Ratio ? In the insurance sector, the term "persistency" refers to the retention of policies by customers, and the "persistency ratio" determines...
TTM stands for Trailing Twelve Months. The term for the information from the previous 12 straight months used for reporting financial numbers is "trailing 12...